selected Chapters from Advertising , 2e
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selected Chapters from Advertising , 2e

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Published by South-Western College Publishing .
Written in English


  • Text on Advertizing

Book details:

The Physical Object
ID Numbers
Open LibraryOL10484120M
ISBN 100324114303
ISBN 109780324114300

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Written by the scholars who first developed the theory of self-leadership, Self-Leadership: The Definitive Guide to Personal Excellence offers powerful yet practical advice for leading oneself to personal excellence. Grounded in the most recently published, cutting-edge self-leadership research, this milestone book is based on a simple yet revolutionary principle: first learn to lead yourself. “I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society/5(3). area. It explains the book’s intended audiences, aims and main assumptions. The subtitle ‘Communicating brands’ is explained in terms of the book’s pre-eminent, though not exclusive, emphasis on the role of advertising and promotion in the marketing of branded goods and services. The chapter draws on many practicalFile Size: 1MB. Books shelved as advertising-marketing: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan, Ogilvy on Advertising by David Ogilvy.

  New material has been added in selected chapters examining the global credit crunch of /8 and the Northern Rock bank crisis in the UK. About the Author Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance at Cardiff Business School, and has held posts at the National Institute of Economic and Social research and the Bank /5(3). If you've a story to tell that you think others may enjoy reading, it may be time to become a published author. With electronic publishing, you no longer have to wait until an agent or publisher accepts your work, you can produce your book with very little cash up front. But producing a .   20 most clever ads for books, bookstores, and libraries 1. Unplug with a book. There have been many ad campaigns playing with book titles, but this series of ads for the Oslo bookshop Norlis is particularly timely. We are getting distracted by the digital world. The best way to get focused again is to disconnect and read a good book. In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Pete Barry outlines the fundamental tools needed to ‘push’ an ad into something exceptional.

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